The Great Power Shift: Micro and Nano Influencers in Affiliate Marketing
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In the ever-evolving landscape of affiliate and digital marketing, a dramatic shift has
been taking place, as brands increasingly turn to micro and nano influencers to drive
their affiliate marketing campaigns. These influencers, typically with fewer than 100,000 followers, are proving that influence is not solely determined by reach but by the authenticity and trust they build with their followers.